Getting your self-published book in the door of an independent book shop is a feat. Getting that book on precious shelf space is an even greater achievement.
Robert F. Lackey, author of the Pulaski Saga historical novel series, shares his strategy to placing his self-published books in independent bookstores through Partnering. This means sharing the risk and marketing overhead with the shop keeper. Robert has self-published 8 novels under Heron Oaks Publishing, with in-store placements among 7 independently owned bookstores in three states, in addition to his .com internet site, placement with major internet books sellers and Kindle sales. The viewer will gain insights to
- Offer a professional product (Content editing and layout, and cover design)
- Seek respectable reviews
- Earn your keep on the shelves
- Take the initial financial risk
- Pursue the long game
- Transition to consignment
- Frequent store advertisement
- Open access Blogs/Posts
- In-store advertisement
- Release-date window advertisement
- Events Participation
Characters who stay with us long after we put the book down or shut off the video are those who couldn’t come from anywhere else. It’s like they’re born from the soil where they plant their feet. Their dilemmas, their passions, their way of dealing with their conflicts are born of the geography or the circumstances from which they emerge.
This workshop will include limited reading aloud of relevant passages demonstrating the above ideas; guided brainstorming to describe characters; practice with timed drills to flesh out character elements and possible plot angles. With each opportunity to write examples of the above, feedback from the group will be used to facilitate learning.